The game and the console giant Nintendo received an unexpected defeat in a brand case filed in Costa Rica. The company lost the case against a local supermarket that uses the name “Super Mario, and could not get the brand’s right to use. Here are the details!
Unexpected victory of Super Mario Market!
Costa Rica’s San Ramon region ‘Super Mario’ supermarket, Nintendo’nun interest because of his name attracted the attention. The market, owner of the business owner Don Jose Mario Alfaro González’in said that the name, ‘Super Mario’ name has been legally used for decades. However, last year, Mario’s son Carlos Alfaro, Nintendo came into play when he wanted to renew the registration time of the brand and appealed.
Nintendo argued that the name Mario is registered with its own brands worldwide and that this name cannot be used. However, the brand officials in Costa Rica, Nintendo’nun supermarkets did not clearly registered this name, the court decision in favor of the market. The Alfaro family emphasized that the local people have been recognizing themselves as ‘Super Mario’ for years and that this name only applies to supermarket chains.
Following the decision, Carlos Alfaro announced his victory in his sharing via Facebook. Stating that it was difficult to fight a large company during the court process, Alfaro said, ık We thought to give up for a moment, but we finally won. The name Super Mario is now permanent here! ” He said.
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Nintendo is one of the companies that exhibit an aggressive attitude to protecting intellectual property rights. It is known that he had previously fought hard legal struggles against fan -made projects, ROM sites and imitation products. However, this time, the loss of the case against a local enterprise is seen as an important blow in terms of Nintendo’s brand protection strategy.
This development seems to lead Nintendo to be more cautious in trademark cases in the future… Do not forget to share your views on the subject with us!
