Nike, one of the world’s most popular sportswear brands, announced that it has acquired a company called RTFKT Studios. This was hardly surprising for a large company like Nike. What mattered, however, was the work that RTFKT Studios did. The acquisition of the company that produces NFT shoes in metaverse ecosystems is an announcement that Nike has entered the NFT and metaverse business. . .
RTFKT Studios attracted attention with its sales when NFT was just beginning to be heard. Collaborating with the artist known as “Fewocious” at the beginning of 2021, the company put on sale specially designed NFT shoes, and managed to sell 600 pairs of digital shoes in just 6 minutes. It also attracted the attention of investors, who said that it made a profit of 3.1 million dollars in that sales period, and thanks to the investments it collected, it reached a valuation of 33.3 million dollars. This company is now a part of Nike.
An NFT shoe by RTFKT Studios
Nike did not disclose how much it paid for RTFKT Studios, which makes NFT shoes. However, the company made a remarkable share in the announcement of this acquisition. In this post, the company added the logo of RTFKT Studios alongside the logos of its own brands such as swoosh and jumpman. When we consider how well-established other brands are, we can see how much Nike cares about this purchase.
The plans of the world-famous sportswear brand regarding RTFKT Studios have not been disclosed. However, this acquisition is significant as it proves Nike is getting into the NFT and metaverse business. In fact, the company had taken an important step a few months ago. The company, which applied to the US Patent and Trademark Office, took action for the products that it would sell virtual products. The RTFKT Studios move, which came after the application, is a clear indication that Nike will do much to talk about in the coming periods. . .
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