Nike Collaborated with Roblox to Enter Metaverse!

Recently, we witnessed Facebook rebranding as Meta and introducing the new “digital” social world known as Metaverse. In this article, we have shared with you all you need to know about Metaverse.

After Facebook introduced the Meta name and Metaverse, Microsoft also announced that it would enter this field, but these two companies are not the only ones with ambitions in this field. Nike will also be on this platform with Nikeland.

• What is Metaverse; What Will It Change?

Nike has announced a partnership with Roblox to offer a free virtual playground called Nikeland. Nike, which is preparing to offer mini-games to game lovers on many different platforms within the Nikeland virtual world, is considering hosting sports competitions related to global sports events in the future. According to CNBC, the company may start offering similar action on its platform, for example, when the 2022 World Cup starts.

On the other hand, it’s no surprise to see Nike partner with Roblox in a metaverse game like this one. Roblox, which is one of the most popular games among children and youth with more than 200 million monthly users, may be an important milestone for Nike to engage young people with the brand.