Nike, the giant name of the sports world, shared a new ad just a few days before the start of the 2022 FIFA World Cup Qatar. The ad, which was like a short film with a duration of four and a half minutes, went viral on social media.
The factor that made Nike’s ad viral was the quality and script of the ad. Bringing together 12 world giant football players in their ‘best times’ with the theme of a parallel universe, the company carried the concept of ‘multiverse’, which has reached great popularity with Marvel, to a different dimension.
‘Footballverse’ ad by Nike:
In the ad, names such as football legends Ronaldinho and Ronaldo Nazário faced names such as Kylian Mbappé, Kevin De Bruyne and Cristiano Ronaldo, who are among the best football players of today. Legendary names also appeared rejuvenated with special effects.
Nike’s ad garnered mostly positive reviews from social media:
Some users say, ‘Why is there no Messi?’ asked the question:
Although the answer to this question is known by many, it is useful to explain it for those who do not know. Messi has been continuing his career as a contract athlete for Nike’s biggest rival Adidas since 2006. Therefore, it is not possible for Messi to appear in a Nike advertisement without the contract being canceled or a special agreement between Nike and Adidas.
Adidas shared the following ad: