Netflix will broadcast an awards ceremony live for the first time next year. The Screen Actors Guild Awards (SAG), which it plans to broadcast in early 2024, will be an important link in Netflix’s live broadcast initiative.
The 2023 ceremony of the SAG Awards, which will take place in February, will be broadcast live on Netflix’s YouTube channel. The deal will be a multi-year deal originally starting in 2024, though financial terms have yet to be announced.
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This won’t be the first time Netflix has tried to make its way into live programming after it became the world’s largest subscription-based streaming service focused on streaming videos. Netflix has a live Chris Rock comedy set planned for early 2023, and the company is reportedly in talks to add some live sports to its portfolio as well.
For more than three years, Hollywood’s big entertainment companies (and some big tech companies) have realized that streaming is the future of TV, and today they all have their own subscription streaming services. This struggle of streaming services has increased the competition Netflix is facing and has seen subscriber losses for the first time since it shipped DVDs by mail. In response to this, Netflix tried solutions such as games, cheaper ad-supported subscription packages.
SAG-AFTRA is the association that administers the live-streamed SAG awards. “We look forward to expanding the global audience for our show,” says Duncan Crabtree-Ireland, national executive director.
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