Continuing to increase the number of subscribers until the last quarter, Netflix lost this success 10 years later. After he announced that he was losing subscribers for the first time, the company’s shares also fell. Moreover, he canceled many of his projects and officially announced that he would bring the ‘advertised subscription’ package, which he had previously strongly opposed.
Netflix announced that it lost subscribers for the second time in a row in its new report for the second quarter of 2022 today. Moreover, the loss was even higher than in the previous quarter. While new movements are expected in the company with the loss of new subscribers, a remarkable statement came from Netflix CEO Ted Sarandos about the advertising package.
The bundle with ads will not have all the content of Netflix:
Netflix executives, who met with their investors, made an important statement in the interview section of the meeting. Netflix CEO stated that the package with ads is now available for use. But he made a questioning statement for those who are considering this package:
“Today, we can include the vast majority of what people watch on Netflix in the ad-supported tier. There are some things we talk about with studios that are not on the platform. But if we launch the product today, members in the ad tier will have a great experience. We will clear some additional content, but certainly not all, but we do not consider this to be a significant barrier to business.”
While Netflix co-CEO Spencer Neumann also agrees with Sarandos’ statements, these statements have already shown that some Netflix content may not be in the advertising package. Questions such as what content these content will be and which Netflix features other than content may not be, will probably be answered in the coming days.
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