Netflix’s Ad Subscription Package ‘Didn’t Hold’

Netflix, which has experienced great losses in recent months, launched an advertising subscription package with a more affordable price tag in selected countries last month. However, according to the latest data, this package did not achieve very successful results.

According to data shared by Antenna, Netflix’s new advertising package was preferred by only nine of the average 100 Netflix users in the US. Of course, this data has raised concerns about the future of Netlix’s new package.

Netflix, on the other hand, is happy with the start:

While the data was interpreted as a ‘failed start’ by many in the industry, a statement came from Netflix on the subject. Speaking to The Wall Street Journal, a Netflix spokesperson stated that they were happy with the start, contrary to the comments, and reminded that the package was only available in the first days.

The reason why subscribers did not prefer this package was not because they were ‘advertised’. Because Netflix’s rival platforms in the US have already achieved great success in this regard. While 76% of Peacock subscribers use the advertising package, this rate is 57% in Hulu; On Paramount Plus and Discovery Plus it was 44%.