Netflix has been talking about for a while now explicitly forcing users who share their accounts to pay more. Also, a cheaper subscription option with ads was always on the table.
Now, one of the CEOs, Reed Hastings, has made it clear that these developments will happen very soon, and has begun talking about the possibility of starting ad-supported publishing “within the next year” at the latest. A recent internal memo to employees, states that executives are now aiming to introduce the ad tier at some point in the last three months of 2022 and will start blocking password sharing
Disney Plus announced in March that it has ad-supported streaming plans.
Netflix has also increased its subscription prices recently, but falling subscriber numbers and rising costs seem to require the company to find new revenue models urgently
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