Netflix undoubtedly made history by initiating a revolution and change in the way we consume movies and TV shows online. Parallel to this, the North American company dominated the market it created for many years.Let us remind you that Netflix, as the only company in this field for several years, shaped the market as it wanted. However, in recent years, the digital broadcasting market has ceased to be a niche and has become, so to speak, the arena of giants.
Over time, the competition flared up with the entry of big names into the industry. Giants such as Apple, HBO and Paramount, as well as leading companies such as Amazon and Disney, did not hesitate to offer their own digital streaming services.
As we approach the middle of 2023, Netflix seems to have lost its leadership in the streaming platforms market. Amazon Prime Video took the lead, which already has a higher market share than any other competitor.
The new king Amazon Prime Video
Measurements by JustWatch focused on the US, the main market for all streaming platforms. Therefore, we can say that the resulting table reveals the current trends in this segment. Here is the streaming market share ranking:
- Amazon Prime Video: 21%
- Netflix: 20%
- Disney+: 15%
- HBO Max: 14%
- Hulu: 11%
- Paramount+: 7%
- Apple TV+: 6%
- Others: 6%
As a result, this situation can be described as a small-scale earthquake for Netflix, which is surrounded by strong rivals with almost equal market share. We will see together how the competition in the field of digital broadcasting platforms will take shape in the future.
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