Netflix insists on paid subscription sharing

Netflix, which lost its subscriber for the first time in 10 years, attributed this to the easing of the pandemic conditions, but the sharing of passwords with friends in other houses creates a serious discomfort within the company. It is determined to prevent this in the new period.

How will Netflix paid subscription sharing be?

Netflix, which lost around 200 thousand subscribers in the first quarter of the year, expects a serious figure of 2 million in the second quarter. Although there is an expectation that there will be a recovery in the second half of the year, subscription sharing causes a significant loss of income.

Netflix approx. He found that 100 million people shared their passwords with their friends outside the home. In a report sent to investors, it was noted that a share must be taken from this giant cake of 100 million people. The paid password sharing feature called Extra Member, which has been tested in a few countries, is planned to be available in all countries.

Netflix wants to understand how users view paid subscription sharing for now. Without a pressure mechanism, the number of those who will prefer paid subscription will not be much. Although the company does not give much color, it is preparing to block those who share free subscriptions in the coming years.