There are two main reasons for banning password sharing; It hinders investment and undermines service development and improvement. According to the company’s statement, this also affects long-term plans for starting a business. Although the terms of use limit the use of Netflix to one household, it is known that account sharing is made in more than 100 million households today.
Netflix says they’re working hard on new features that allow members to see what devices their account has been signed into and improve the experience, including transferring a profile to a new account. It is clearly stated that users who want to share Netflix with people they do not live with will also be charged extra. The company is also aware that the paid password sharing application implemented in some countries will result in account cancellation, but it is stated that such a study should be done in order to increase revenues.
How much does Netflix password sharing cost?
Netflix password sharing costs $3, but that’s pricing for Latin American countries. Netflix is said to charge just under $7 for account sharing in the US. It will be seen whether users share their passwords with accounts outside the household via IP addresses, device IDs and account activity.
According to the Netflix terms of service, sharing the account with people who do not live in the same household is prohibited, but this practice has been allowed for a long time. The company plans to switch to the paid account password sharing application in the first quarter of 2023.