The tax cuts that Apple and Google have been applying in their stores for years are making content platforms quite uncomfortable. As the number of subscribers increases, so does the commission, so at the end of the job, a large amount of money is gone. Platforms such as Netflix and Spotify mainly encourage their users to buy subscriptions through the website. However, regulatory agencies have now started to intervene in the issue.
Tax Free Netflix
After a lawsuit filed against Apple by the Japanese Trade Commission last year, it was possible to link to external sites and make sales in applications that are defined as reader applications and contain content purchased by the user.
Microsoft description from Netflix
Although there was no direct explanation, there was a possibility that subscription platforms could then direct them to their own sites with external links and collect subscription fees. Netflix is now taking advantage of this opportunity.
With the latest version of the Netflix application, iOS and iPadOS users who want to subscribe are directed to the external site and payment is taken here. It is stated on the page that the payment system has absolutely no connection with Apple and Apple payment information cannot be used.
Of course, the avoidance of commissions by platforms like Netflix and Spotify that earn billions of dollars from mobile payments means that App Store revenues decrease. On the other hand, it means that the revenues of the platforms increase by 15-30% in certain scenarios. In addition, users have also been asked whether there will be a discount on subscription fees.
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