Google’s Antitrust case has the possibility of changing all balances in the search engine market. As you know, Google pays Apple between 8 Billion and 12 Billion dollars a year. The subject of this payment is to make the Google search engine the default search engine for the iPhone. Judging by the latest information, Apple is seeking to create a Google rival search engine.
All balances may change with Apple and Google rival Pegasus search engine
We know that Google and Apple are in competition in almost every industry. However, Apple has not taken any initiative in the search engine market so far. The astronomical search engine fee that Google pays every year seems to have an impact here. Currently, one of the issues that the court is focusing on in the Antitrust case is this astronomical payment.
It was revealed that Apple had formed a special team to create a search engine even before this case. The search engine project, codenamed Pegasus, will probably cover the Apple ecosystem. As you know, Apple already has in-device search support with the iOS Spotlight search feature. As you know, the Spotlight search feature also has the search feature via Bing and Google.
Apple already offers search support via Spotlight within the ecosystem
Again, Apple already uses its own search service on Apple TV and Maps. Currently, the Pegasus project continues under the leadership of Apple’s Senior President of Machine Learning and Artificial Intelligence, John Giannandrea.
Judging by this information shared by Bloomberg Technology writer Mark Gurman, it seems that we will have to wait a long time for the Pegasus search engine. Gurman is of the opinion that Apple especially wants to act according to the outcome of the case.
In this way, Apple intends to differentiate itself from Google rival Pegasus in its own ecosystem. However, for now, the high payment from Google is one of the obstacles to the company taking action. Experts are of the opinion that with this move, Apple can easily earn the same amount of advertising revenue as Google.
So, do you think Apple can be successful in the search engine market with Google rival Pegasus? We are waiting your comments.
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