The serious increase in internet use in recent years has also increased the popularity of online shopping sites. The COVID-19 pandemic, which emerged in 2020 and stuck people in their homes, also increased the use of such sites, enabling millions of people to turn to online channels instead of physically shopping.
As we all know, people first followed the reviews on these sites and chose the products or services they would buy accordingly. Now, the European Union (EU) Commission has shared with the whole world a study it carries out on the “reliability” of user comments on these channels.
Two-thirds of reviews found on sites are questionable about reliability
In the research carried out by the EU Commission, 223 major websites were examined. The commission, which aims to find misleading comments on these platforms, stated that about two-thirds of the comments found on sites that offer services such as online stores, shopping, reservations and search engines in Europe raise doubts about reliability.
In addition, it was emphasized in the research that more than half of these platforms are insufficient in their efforts to provide credible reviews and people who have actually used the product or service offered. In addition, it was underlined by the EU Commission that these channels do not provide the necessary information about collecting and examining user comments.
It is also among the statements that the channels that offer online services or products do not share the necessary information about how to prevent fake comments. Noting that due to this situation, it cannot be determined which comments are real and which comments are fake, the commission states that 55% of the websites in Europe, that is, more than half, do not comply with EU consumer protection rules.
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