The competition in the smartphone market is getting hotter every year. Giant brands around the world are trying to stand out with their new devices. A report published by Global Stats reveals that there has been a significant change in the market recently.

The report, analyzed by the Atlas VPN team, showed the market shares of tech giants in the smartphone industry. The rates you can see below cover the period between September 2022 and February 2023.

Apple surpasses Samsung with 27.1% market share

The report revealed that iPhone maker Apple surpassed Samsung to top the industry and become the most popular smartphone brand. The US technology giant ranked first with a market share of 27.1% as of February 2023, while Samsung was right behind it with 26.75%. The fact that the shares were so close showed that there was a fierce struggle and that the summit could change. In September 2022, Samsung was just ahead of Apple with 28.41%.

One of the reasons for Apple’s success is the increasing popularity of the brand. The iPhone 14 series, introduced in September, caused a significant increase in the company’s sales. On the other hand, the number of people turning to iPhones to obtain high-quality images has been quite high in recent months.

On the other hand, it is not overlooked that Xiaomi phones have a rate of 12.29% by experiencing a slight decrease. In addition, it can be seen that Oppo has a share of 6.86% with an increase, while Huawei has a share of 4.84% with a decrease. The rates reveal that the competition in smartphones has increased and other brands are also popular options.

It is worth noting that these figures are an estimate and do not represent every smartphone sales. However, it may still indicate a change in the smartphone industry. We’ve seen Samsung as the dominant brand for the past few years. Of course, it is not possible to say whether this is short-term or the beginning of a new era. We’ll see what happens in the future.