Tiktok, the short video platform, has reached a new turning point in the mobile application world. Tiktok, which reached the highest -year -old application purchasing (IAP) income among the applications other than the game as of 2024, broke the memorization in the sector. So how much is the income of the platform and how is the difference between his other competitors? Here are the details…
Tiktok earned $ 6 billion in 2024
According to the latest report published by Mobile Application and Game Research Company Sensor Tower, Tiktok earned a total of $ 6 billion in -app purchasing revenue during 2024. This figure means a record among all mobile applications, not only in the game industry.
The platform has left $ 1.9 billion in the last quarter of 2024, leaving giants like Youtube and Google One. This figure throughout the year increased by 36 percent compared to 2023. In 2023, Tiktok’s annual in -app expenditure was $ 4.4 billion.
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He left his competitors behind
Tiktok’s income clearly reveals the difference when compared to other practices in the sector. For example, Monopoly Go, the game that earned the most revenue in 2024, won only $ 2.6 billion and lags behind Tiktok. The earnings of the Chinese social media giant are more than twice the closest opponent.
However, in the number of downloads, Tiktok is not at the summit. In the last quarter of 2024, the most downloaded application was Instagram, while Tiktok ranked second. He followed him WhatsApp, Facebook and E-Commerce Platform Temu.
Most of Tiktok’s income model is based on virtual gifts that users send content to producers. Users buy virtual gifts via Tiktok, and these gifts can be converted into cash by content manufacturers. However, the company keeps 50 percent of the payments.
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