First released in Brazil in July 2016, Mobile Legends: Bang Bang celebrated its 5th year in the gaming industry last September. This game, which was selected as the “Most Favorite Game of the Year” in Brazil in a short time and reached the number of millions of players from all over the world, has a history where very appropriate steps were taken.
Mobile Legends: Bang Bang is one of the most played MOBA games on mobile platforms today. Let’s take a closer look at the story of the game, which is among the top 10 most downloaded games in the App Store and has reached 1 billion downloads as of July 2021.
Hundreds of thousands of viewers have witnessed the Mobile Legends: Bang Bang league so far
On November 15, 2019, players from Indonesia, Vietnam and Malaysia competed in a 5v5 fight for the Mobile Legends: Bang Bang championship at the Axiata Arena Stadium in Malaysia.
The champion of the first Mobile Legends Professional League (MPL) was EVOS, beating RRQ, an Indonesian team like them, 4-3. A total of 760 thousand people watched the first e-sports tournament organized by Mobile Legends.
Mobile Legends: Bang Bang has made dozens of updates and optimizations in the last 5 years.
Since 2016, the Mobile Legends: Bang Bang team has made many updates and optimizations to meet the needs of players and fix their problems. In fact, the game has changed so much during this time that the makers of the game and Mobile Legends: Bang Bang could not recognize the original version.
The producer of the game, Roger Yu, is about this change; “One day a colleague of mine took a screenshot of when we first released the game, and the changes were so overwhelming that we were all stunned. We’ve made a lot of improvements over the years,” he said.
3 months after its release, the game team that came to the aid of the players in Mobile Legends: Bang Bang consisted of only 30 people. The fact that there were so few people in the team, of course, prevented the feedback from hundreds of players from being resolved quickly within a week. But now, Mobile Legends: Bang Bang’s core team includes more than a thousand people, which ensures that incoming issues are resolved as quickly as possible.
Roger Yu, who initially gave his team a 48-hour time frame to respond to players’ feedback, has now reduced this time to as little as 4 hours.
The team faced major challenges in Southeast Asia during the localization phase
Perhaps one of the biggest challenges the team has faced so far has been to deliver the game seamlessly to players in Southeast Asia. However, despite economic difficulties, people’s inability to buy high-quality devices, the lack of a stable internet connection throughout the region, and the problems in network traffic, Mobile Legends: Bang Bang was very difficult, but the team managed to overcome these difficulties.
Of course, the problem with localization was not limited to Southeast Asia. The fact that the game was presented to players living in the Middle East caused a lot of trouble in terms of language. As you know, Arabic is a language written from right to left, and the developers had to completely change the interface for this situation. Although it may seem like only a language change at first glance, this work took the Mobile Legends: Bang Bang team almost 6 months.
Mobile Legends Bang Bang allowed economically struggling countries to access video games
In Southeast Asia, one of the first markets the team entered, the economic situation was not very encouraging. People living in this region were also staying away from gaming culture as they could not access high-quality devices. However, with the team’s work, people in Southeast Asia have access to Mobile Legends: Bang Bang even if their devices are of low quality, allowing them to not miss out on the entertainment that the digital age brings.
The game continues to be appreciated by publishers.
Mobile Legends: Bang Bang has been appreciated by broadcasters on many platforms such as Twitch. Brazilian publisher Zikzira, which has thousands of followers, used the following expressions for Mobile Legends: Bang Bang; “On a scale of 1 to 10, I’d give Mobile Legends: Bang Bang a 10 for the localization it did in Brazil. I think the most important thing in a game for Brazilian gamers is playability and framerate. What sets Mobile Legends apart from other games is that it’s smooth even on cheap phones. performance.”
Mobile Legends: Bang Bang continues to celebrate its 5th anniversary
Mobile Legends: Bang Bang will continue its 5th anniversary celebrations, which it started last September, until mid-November with a series of updates called Project NEXT.
According to the statement made by the team, players will be faced with a richer selection of heroes and costumes, such as Johnson “Optimus Prime” and X. Borg “Bumblebee”, as well as enhanced visuals.
Producer Roger Yu used the following statements about this collaboration between Transformers and the company; “These brands have taken so long to gain their collaborative value, it’s very close to our philosophy.”
Player satisfaction is more important to the team than success.
Roger Yu and his team have embraced the “game as a service” philosophy in Mobile Legends: Bang Bang. Stating that the satisfaction and respect experienced by the players thanks to the game is more important than commercial success, Yu uses the following statements in the continuation of his statement; “The game is basically a creative work based on the understanding of the players, not the imagination of our designers. In other words, actors are the most fundamental contributor to our creative process. ”
640
