With the Game Pass system it introduced in 2017, Xbox, which has established itself in the hearts of both Xbox players and PC players, has progressed by developing this subscription system over the years. At one point, the company even incorporated Bethesda, one of the world’s largest gaming companies, and Activision Blizzard.
While the entire gaming industry is eagerly awaiting Xbox’s next move, the information revealed that Xbox’s next target is mobile devices. It looks like next year will be a bit of a challenge for the Google Play Store and App Store.
Mobile game store coming from Xbox
With the acquisition of Activision Blizzard, Microsoft, which also owns the rights to the Candy Crush series and Call of Duty Mobile, one of the most popular mobile games in the world, apparently wants a share of the revenues of the mobile game market. Although big productions are coming to PC and mainstream consoles, mobile gamers who are content with small games make a big difference to both PC and console players when it comes to spending in-app.
When this is the case, Microsoft and naturally Xbox have already started working on a “game store” that will dominate the market on mobile platforms. According to The Verge’s report, Microsoft has started working on a mobile application similar to the Xbox application they use on the PC platform. Although there is no clear information or leak yet, according to information from reliable sources, Microsoft will include all the games of Activision Blizzard and its subsidiary King, as well as the games of 3rd party companies that it will deal with, in the first place. In addition, according to some experts in the industry, Xbox can offer paid games for free and gift in-game products with a Game Pass-like subscription system within 1 year after the application is made available.
Although the allegations are not certain, Xbox’s purchase of the Game Pass system, cloud system and Bethesda were similarly leaked. Of course, Microsoft and Xbox officials did not make any statements on this subject, but we can learn whether these claims are true at the Xbox event in 2023.
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