Ministry of Commerce to Inspect Fake Discounts

It attracts everyone’s attention to be able to buy discounted products, especially during the known discount times of the year, when the dollar rate is in this situation. The rapid nature of online shopping can sometimes make people lose their consumer awareness and switch to “grab what you can” mode. The sites that take advantage of this opportunity or the stores in the sites can draw the scattered attention of the consumer on themselves with the “first load, then download” method.

However, with a decision taken, this situation, which can be called fraud, will no longer be so easy. The Ministry of Commerce will periodically check the prices of e-commerce sites and will penalize the site if the prices of products sold with advertisements such as “giant discounts, legendary prices” are found to be cheated. This issue, which first came to the fore in the past months, has begun to take the first steps regarding the system.

Penalty will be written directly to the site

The Ministry of Commerce took into its lens the sites and stores that showed this as a discount, while charging a very higher price than normal and reducing it to the normal price. Teams from the Ministry will now examine the prices of the products in advance and keep a record of these prices. The teams, which examine what changes are made in these prices at the time of the discount, will penalize the e-commerce site when they encounter fake discounts such as “load first, then download”.

Advertising Agency will also be included in the audits. The board, which will track deceptive advertisements, will also examine the discount complaints made to it and impose an advertising ban and administrative fines on companies.