Ministry of Commerce monitors ads on social media with artificial intelligence

Ministry of Commerce has activated an artificial intelligence system to track advertisements made by influencers on social media. Artificial intelligence will check the legal compliance by tracking the ads. Inappropriate advertisements will be investigated.

Expressions that indicate cooperation in the posts published by influencers on social media should be used prominently. Covert advertising is not allowed. In addition, advertisements such as alcohol, cigarettes, gambling, illegal betting are not allowed. Artificial intelligence can detect these details.

With the increase in the number of influencers in social media, it became difficult to follow the advertisements in digital media. Artificial intelligence will make a great contribution to eliminating the victimization of citizens due to illegal advertisements. It is aimed to minimize the posts and advertisements that violate the relevant legislation by making changes to the accounts included in the scanning program from time to time.