Companies are implementing various projects in order to have a place in the metaverse universe. One of the most outspoken advocates of this universe struggles with it. According to Business Insider, Microsoft is reportedly shelving the HoloLens 3 model, which will be the successor to the current mixed reality headset.
Uncertainty remains about the future of internal strife in the mixed reality division within Microsoft. Multiple sources said that Microsoft has agreed to partner with Samsung to develop new mixed reality device. Additionally, this decision was reportedly a inflammatory thought within the team.
Microsoft employees split in two
Some inside Microsoft say the company should continue to manufacture the hardware. Others prefer to turn to a software platform for the metadatabase, Windows for the digital world. The question of which customer base to target also remained an unanswered reality. Microsoft employees are split on building hardware and software for consumers.
Former Apple executive Ruben Caballero, who was hired to join the mixed reality and artificial intelligence division in 2020, is said to be looking to shift his focus to consumers and the metaverse side. Others on the team feel that they should continue to sell to businesses and even fulfill military contracts.
In 2018, Microsoft signed a $480 million contract when the military purchased 100,000 HoloLens headphones. A protest came from Microsoft employees against this contract. At this point, Microsoft CEO Satya Nadella sent a letter to President Brad Smith stating that the deal had crossed the line and they had not signed up to develop weapons.
Microsoft has been working on AR headset for about 10 years. It released its first developer version in 2016. The technology has been praised for its innovative approach to superimposing digital objects on the user’s real-world view.
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