US-based technology giant Microsoft may respond to the mobile market dominance of Apple and Google. A report shared on Tuesday revealed that the company is planning a new “Super App” that combines shopping, messaging, web search, news and other services.The new app will be inspired by WeChat
Reportedly, Microsoft aims to improve both its advertising business and Bing search on the basis of the new app. In addition, the software giant, which plans to attract more users to Teams messaging and other mobile services with this “Super App”, will be inspired by the WeChat platform, which has millions of users, according to The Information.
It is not yet confirmed whether Microsoft will launch such an application project. But sources say CEO Satya Nadella wants to offer better integration between Bing and Microsoft mobile apps. Today, we can say that Bing search is at a disadvantage compared to Google on mobile platforms. Because Google signed a billion-dollar contract with Apple to make the search engine default on iOS. It looks like Microsoft is considering responding to Apple and Google collaboration with this new application.
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