After two unsuccessful attempts, Microsoft decided to abandon the idea of a dual-screen smartphone. Now, the company is turning to the foldable phone segment, offering its customers its vision of a productivity-focused Android smartphone with a foldable display. However, a Surface smartphone with a foldable screen isn’t Microsoft’s only plan. The company is considering expanding its smartphone lineup with more Surface-branded devices with traditional form factors.
In addition to launching a “normal” Surface smartphone with Android in it, Microsoft also wants to tighten the ties between Windows and Google’s mobile operating system. The company is working on the “Perfect Together” project to create a better “ecosystem” between the two operating systems and offer an iPhone-like experience with its numerous integrations with macOS.
Microsoft knows how difficult it is to compete with established players in the market due to its experience trying to achieve success in the smartphone market with different products many times. That’s why Microsoft is preparing the “Perfect Together” project to differentiate its Surface smartphones from its competitors.
While these reports probably upset the outnumbered Surface Duo fan base, it’s encouraging to see that Microsoft hasn’t given up on making smartphones and exploring alternative ideas.
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