Netflix, which has experienced significant decreases in the number of subscribers after the pandemic, wants to stop the decline with a cheaper subscription option with ads. An agreement is made with Microsoft on advertising.
Netflix and Microsoft partnership
Netflix announced in a statement that it is collaborating with Microsoft for the advertising subscription option. Microsoft’s advertising infrastructure will form the basis of the new Netflix advertising subscription. Microsoft, which is experienced in advertising technologies, also bought an expert advertising team named Xandr from AT&T operator last year.
As part of the cooperation, Microsoft will set up the ad network in the new subscription option. The advertising and publishing process will still be handled by Microsoft. It is stated that Microsoft will continuously improve the network on both the technology and sales side. A strong user privacy will also be ensured.
When the ad subscription will launch has not yet been announced, but will likely be available as a pilot in certain countries. This shows that the advertising subscription process will take time.
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