Applications to the UK’s Competition and Markets Authority revealed that Microsoft is trying to create an Xbox mobile store to get ahead of Apple’s App Store and Google Play Store. This move began with Microsoft’s purchase of Activision Blizzard for $68.7 billion. The company plans to integrate its games into the Xbox mobile store.
“Based on Activision Blizzard’s existing community of players, Xbox will seek to scale the Xbox Store to mobile devices and attract players to a new Xbox Mobile Platform,” Microsoft said in a statement. The statement continued, “but to move consumers away from the Google Play Store and App Store on mobile devices, there needs to be a major change in consumer behavior.”
Call of Duty, World of Warcraft, and Overwatch are just some of Activision Blizzard’s biggest titles. The biggest mobile hits right now are Call of Duty: Mobile and Candy Crush Saga.
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