Disney is one of the companies trying to enter the world of the metaverse. The entertainment company, which has been working for the metaverse since last year, hired an executive who worked at Apple for 12 years. The former manager had appeared on the Apple Arcade team for many years.
Disney agreed with former Apple executive for metaverse
The latest blog post shared by Disney proves the company’s dreams for the metaverse. Disney announced that it has hired a former Apple executive to lead its creativity in the metaverse. Mark Bozon has joined Disney’s metaverse team after 12 years of Apple experience.
According to Disney’s announcement, Mark Bozon will lead the creative vision for the Disney metaverse. Boson is expected to play a role in connecting the physical and virtual worlds. He also served as Apple Arcade creative game director while working at the technology giant.
The largest media company in the USA in terms of market value, Disney, It draws attention with its sanctions on both new generation broadcasting and new generation social media. The company, which wants to establish a Disney universe in the digital world, still has not decided how the metaverse will be.
Disney wants to build a new team, relying on Mark Bozon’s experience at Apple Arcade. boson; It has yet to detail its plans, though it will bring games, movies, amusement parks, and other parts of Disney to the metaverse.
The former Apple Arcade executive will be responsible for creating Disney’s strategy in the digital world and executing its plans to create the metaverse. He will also present his reports to Disney’s notable executive, Mike White, Senior Vice President of Consumer Experiences.
Meta is one of the companies that are trying to create their own metaverse. The social media giant, which changed its company name from Facebook to Meta and announced an investment of 10 billion dollars last year, has also faced rivals such as Disney.
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