According to Tim Cook, the reason Apple does not use the term metaverse is because the term is not known to many.
Apple CEO Tim Cook, in a recent interview, thinks that augmented reality (AR) will be the biggest technology of the future, surpassing metaverse and virtual reality (VR) technology.
Apple CEO: The Meaning of Metaverse Term Unknown
Many tech companies are already using the term metaverse, which they see as a point of the future. Apple has yet to be caught using that word, and according to Tim Cook, for good reason.
Apple CEO Tim Cook, in an interview with Dutch media company Bright; He said that Apple avoided using the term because the average person doesn’t know what the metaverse means.
In the augmented reality interview, Tim Cook made the following statement about the metaverse:
“I always think it’s important for people to understand what something is. And I’m not really sure the average person can tell you what the metaverse is.”
In the past months, Meta founder Mark Zuckerberg said that Meta and Apple are in great competition on the construction of the metaverse. But Tim Cook’s statements brought question marks.
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