With the popularity of the Metaverse concept, many companies have started to make various investments in this field recently. This time, another step came from Gucci, the world-renowned luxury fashion brand based in Italy. Gucci will sell Metaverse fashion products created by its designers on The Sandbox platform.
Gucci to Develop Fashion Experience at The Sandbox
Luxury fashion brand Gucci is taking new steps to participate in the metaverse world. The famous brand announced that it has recently purchased virtual land from The Sandbox, the most popular Ethereum blockchain-based gaming platform.
(with related purchase
While no statement has been made regarding the issue, it is known that Gucci will offer various experiences to consumers in the future, such as Gucci-themed NFTs and in-game virtual clothing products.
Sebastien Borget, COO and co-founder of The Sandbox, said:
“For the next generation of gamers, virtual fashion is as important as real-life fashion. ”
Finally, Gucci will also develop an interactive fashion experience in collaboration with The Sandbox.
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