Facebook, now called Meta, has filed hundreds of new patent applications for Metaverse. Everyone is very excited to enter the world of Metaverse, but when it comes to Meta (Facebook), the idea of seeing advertisements everywhere and seeing the environment filled with virtual stores does not sound foreign. In this direction, it goes without saying that most of the patents are about how the company can make money through the virtual world.
According to the Financial Times, Meta is preparing to implement hyper-targeted advertising and sponsored content. Mark Zuckerberg, who wants to equip every step of the virtual world with advertising, plans to create personalized ads based on the age, gender, likes and comments of users on social media, and of course, how long they look at which ads. Nick Clegg, Meta’s head of global affairs, also supports this issue.
- What Exactly Is The Metaverse?
Clegg said, “For us, the business model in the Meta database is commerce-oriented. Advertisements clearly play a role in this,” of course, one should not expect anything different from Meta or any other application. Because on free platforms, the business revolves entirely around advertisements.
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