Changed its name to Meta in line with its Metaverse plans, Facebook signed a new partnership agreement that includes the addition of three-dimensional ads to social media platforms.
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According to reports by Routers, a new deal with Vntana, a US-based augmented reality company, will allow brands to upload their products in 3D to Instagram and Facebook. . In addition, these products, which will be converted into advertisements with Vntana integration, can be viewed interactively via desktop or mobile applications.
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Vntana CEO Ashley Crowder, who said it was the first step for ads to be shown in the “metaverse” universe, said, “3D and AR technology in online ads is the next frontier for brands looking to connect with digital consumers and is a great first step into the world of metadata.” uttered his words.
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