Meta announced the fourth quarter financial results of 2024, and the company has experienced problems at some critical points, although the revenues of the company are above the expectation. Although Meta has seen a huge increase in advertising revenues, especially for the Reality Labs section, it performed lower than expected in terms of net profit due to high costs. The Metaverse, which the company makes major investments and how artificial intelligence projects will return in the future is still unclear.

Meta’s latest situation with Meta’s 2024 quarter report and numbers

Meta generated a total of $ 48 billion in the fourth quarter, which means an increase of 21 percent compared to the same period last year. The income of the company all year round has reached $ 164 billion, which means a 22 percent growth compared to the previous year. While advertising revenues broke a record with 46.7 billion dollars, Reality Labs earned $ 1.08 billion in revenue, but still 4.9 billion dollars of operating damage.

Mark Zuckerberg, CEO of the company, said that Meta is rapidly progressing in artificial intelligence investments and will offer more personalized AI solutions this year. According to Meta’s plans, the new generation AI, developed by the company, will reach 1 billion users by the end of 2025. This artificial intelligence model will offer a more natural interaction by remembering user commands and will be customized for each region.

He even overtaked Deepseek! Alibaba announced Qwen2.5-Max

Alibaba announced the QWEN2.5-Max model, which left the mouth open with its advanced natural language processing and rapid processing times.

While Meta describes 2025 as the year of return to the roots of Facebook, it is understood that the company’s main goal is to enlarge platforms such as Instagram, WhatsApp and Threads. Meta is thought to attract users who can escape from this platform to their ecosystem because Tiktok’s future in the United States is unclear.

Although Meta increases its income, it has not been able to fully convince investors, especially because of the uncertain return of the AI ​​investments. The way the company will follow in 2025 will depend on both the success of Metaverse investments and how much artificial intelligence solutions can be adopted.