TikTok, the world’s largest short video sharing platform, has managed to attract attention with important updates recently. In-app spending on the social media platform, which offers new tools to increase user experience, has also increased gradually. A recent report revealed how much total in-app spending was spent on TikTok this year. Accordingly, the China-based social media giant broke new ground.
How much is the total in-app spending on TikTok?
TikTok has increased its number of users considerably in recent years. Because the application has more than 1 billion monthly active users as of 2021. This directly increased in-app spending even further. At this point, the company managed to leave its competitors behind.
A new report published by Data.ai revealed how much in-app spending has occurred on TikTok to date through the App Store and Play Store. Before moving on to the data, let us note that these expenses come from users purchasing tokens. Users can send gifts to content creators with tokens. TikTok gets a 50 percent share of the spending on these gifts.
According to the information in the relevant report, the majority of TikTok spending is made by users in the USA and China. These two countries account for more than 50 percent of total expenditures. However, Japan, Germany, England and Saudi Arabia also have a large share.
When we examine the data, we see that $3.8 billion in-app spending will be made on TikTok in 2023. This figure was 3.2 billion dollars the previous year. This corresponds to an increase of 15 percent.
There is information that a total of $2.8 billion was spent until 2016, including 2021. Accordingly, it is definitely possible to say that there has been a significant increase in expenditures in recent years.
TikTok in-app spending data is as follows;
| Year | In-App Spending (dollars) |
|---|---|
| 2023 | 3 billion 840 million |
| 2022 | 3 billion 320 million |
| 2021 | 1 billion 720 million |
| 2020 | 910 million |
| 2019 | 160 million |
| 2018 | 30 million |
| 2017 | 17 million |
| 2016 | 4 million 700 thousand |
TikTok left its competitors behind!
Since TikTok came into our lives in 2016, it has become the mobile application with the highest in-app spending, with a total of 10 billion dollars. On the mobile game side, Candy Crush Saga is the leader with $12 billion. TikTok is expected to further distance itself from its competitors. Because it is predicted that in-app spending will reach 15 billion dollars in 2024.
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