A report shared by The New York Times today claimed that US technology giant Meta is preparing to make a move on social media platforms. Allegedly, the company can bring paid subscriptions to its platforms such as Facebook and Instagram.
The report says that this subscription will ensure that users do not see ads. It is also among the information that the system will be exclusive to European Union countries only.
There is no information about the price or release date of the paid system, which is currently claimed.
The New York Times reports that it is not clear how much money or when the system will provide an ad-free social media experience. Let’s add that there is no explanation from Meta. In other words, let’s say that this is a pure claim for now, and that there is a possibility that the system that will prevent you from seeing advertisements by paying a fee will never come.
Meta has long struggled with the regulations of the European Union due to data usage and targeted advertising. In fact, Irish regulators fined the company $413 million in January for forcibly displaying personalized ads, and $1.3 billion in May for transferring European user data to the United States.
So it can be said that the paid subscription, which will offer an ad-free experience, is to comply with the regulations of Europe. This is an indication that technology giants can start to implement serious policy changes for EU’s regulations. Meta already offered users in the EU the option to not show targeted ads.
Meta, which includes platforms with hundreds of millions of users such as Instagram, Facebook and WhatsApp, earned most of its income through targeted advertisements. The European Union was also the second most lucrative region after North America, accounting for 10% of the company’s advertising business.
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