Meta brings a new arrangement that will be useful to users. The company, which has been a matter of curiosity since the day it was announced, will make certain changes in its ad targeting categories. Advertisers, in particular, are expected to be dissatisfied with the regulations.
From 2022, the company will run ads based on assessment. According to the information received, platforms will be more sensitive to users from now on. Graham Mudd, the most authoritative name of Meta’s advertising department, also made detailed statements on the subject.
Brings sensitivity about meta advertising
Graham Mudd, who stated that they were behind the decision they made on advertising sensitivity, stated that the process was not easy. The manager of Meta, which is likely to experience significant income loss, continued his words as follows:
The decision to remove these Deep Targeting options was not an easy one, and we know this change could negatively impact some businesses and organizations. While some of our advertising partners have expressed concerns that these targeting options are going away because of their ability to help create positive social change, others understand the decision to remove them.
Meta, which also wants to prevent social segregation, is somewhat experienced due to what happened to Facebook in the past. The platform, which was in trouble in 2017 due to some targeting, wants these situations not to happen again.
The company has also determined the categories in which targeting will be removed in the first place. Accordingly, Meta will cancel ad targeting on important topics such as sexuality, politics, race or ethnicity, religion and even health. Thus, it is planned to prevent unrest between and within the platforms. In addition to this innovation, users will also be given advanced privileges on advertising. It will also pave the way for the blocking of content focused on weight loss and gambling.
Although this looks bad for advertisers, Meta won’t cut their aid. Many important tools will be available, especially to small businesses and nonprofits. In this way, it is planned not to harm communities and companies. After the change that will come into effect in January 2022, we will see how the revenues and visitors of the parties will change.
How did you guys find Meta’s move? Don’t forget to tell us your ideas about ad targeting.
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