Meta has announced a new measure against sharing users’ private data without consent on Facebook and Instagram. StopNCII, which was implemented by the UK-based Revenge Porn Helpline to stop the sharing of private images without consent. In the tool called org, people are asked to upload their nude photos to the system.
StopNCII, spearheaded by more than 50 nonprofits. Platforms such as Meta (Instagram, Facebook) become members of the org tool. The tool then generates a digital fingerprint ID using the “hash” algorithm from the photos and videos sent by users. It then shares this data with the companies included in the system.
The images themselves are not shared with Facebook itself.
According to the information on the company’s website, StopNCII. The org tool does not store the original images from users in the database. It only records the digital fingerprint ID and shares it with its partners such as Facebook and Instagram. The photos and videos you upload to the system do not leave your phone.
StopNCII. The unique digital fingerprint ID assigned to the image you uploaded to the org tool allows to identify the places where the same image is shared. For example, when someone posts your private photo on Instagram without your consent, Meta automatically detects it and removes it instantly. Of course, you must have uploaded the photo in question to the system beforehand.
The system, which can only be used by people over the age of 18, gives the right to withdraw at any time to those who give up using it. StopNCII. Expressing that he supports org and encouraging users to this platform, Meta said in his blog post:
It’s the first global initiative of its kind to safely assist people who are concerned that their intimate images (nudity or sexually explicit photos or videos) may be shared without their consent.
Anyone concerned that their intimate picture may be posted or posted on online platforms such as Facebook or Instagram should use StopNCII to proactively detect them. can create a state via org.
Revenge Porn Helpline Manager Manager Sophie Mortimer, StopNCII. He stated that sharing private images of the org represents a major change in the way abused people protect themselves. Stating that they gave control to the victims with this tool, Mortimer thanked Meta for its support and invited other platforms to join the system.
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