Meta announced the number of active users for the social media giant Instagram with its statement this week. While the platform attracts new accounts, especially with the changes it has made recently, it also enables its users to have a better experience. These innovations are thought to have a positive impact on the number of users announced. Let’s take a look at the details of the news together.
Instagram announced that the number of active users has reached 2 billion!
Meta announced that the number of monthly active users of Instagram has reached 2 billion worldwide. The company added the number of active users to its report for the third quarter. The number of Instagram users was stated as 1 billion in June 2018. Thus, it turned out that the social media giant has doubled the number of users four years later.
The company also stated that Instagram has caught Facebook for the first time in terms of number of users. Although the social media platform is not preferred by new generations, it has 2.96 billion users. Meta also announced the number of users of its most used application, WhatsApp. The instant communication application is used by more than two billion people every day. The number of monthly active users is 3.71 billion worldwide.
Meta didn’t like the report’s fact sheet, despite the number of users. The firm announced a profit of $27.71 billion for the third quarter of 2022. The company thinks that the reason for the decrease in revenues is the worldwide economic problems and inflation.
The company also suffered a great loss of blood due to the Application Tracking Transparency application announced by Apple with the iOS 14 update. App Monitoring Transparency has cost social media companies time and money on advertising and tracking. Mark Zuckerberg promised to make significant changes to make the company more efficient in line with the report submitted for the third quarter of 2022.
What do you, our readers, think about this issue? Which is your favorite social media platform and why? You can express your views in the Comments section.
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