Meta, the umbrella company of Facebook, Instagram and WhatsApp, continues its investments in the field of AR (Augmented Reality) without slowing down. Now the US giant has come together with MediaTek, one of the leading chip manufacturers. Both companies will build a new platform specifically for augmented reality headsets.Meta and MediaTek join forces
At the Summit 2023 event held yesterday, Meta and MediaTek announced that they signed a new partnership specifically for AR. The collaboration aims to increase the competitive advantage of both companies with a newly developed platform. This platform, which will power Meta’s AR headsets, will offer significant upgrades in terms of performance, efficiency and latency.
For those who missed it, the current Ray-Ban Meta AR glasses are supported by the Snapdragon AR1 Gen 1 chip, camera and microphone. While this device has significant capabilities, it doesn’t offer a full AR experience for Meta’s vision of the future. MediaTek will be the key to this. Let us remind you that Meta has been working with Qualcomm for a long time in the field of AR and VR. Therefore, the new announcement is a big surprise for the industry.
It can breathe new life into the AR market
During the event, Meta Reality Labs Vice President Jean Boufarhat emphasized “the necessity of a new platform” to make AR glasses a reality and described MediaTek as “the key to this.” In addition, the official said, “in this field, we have high performance, low power consumption, low He stated that “there is a need for a compact design that will fit into the latency and glasses form factor. Therefore, the new partnership can bring a new breath to the AR market.”
Details about when the AR glasses with MediaTek chips will be introduced or their features have not been announced. However, previous leaks say that the next-generation glasses will have a built-in “viewfinder” screen that will allow users to scan QR codes, read messages and more. For this, the earliest date was 2025.
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