NFTs (non-fungible tokens), which are created by the processing of digital assets on the Internet into the blockchain, that is, a kind of digital certification, have recently received investments from many different sectors. Companies from the fields of gaming, sports, fashion and many more are announcing that they are making moves on issues such as NFT and metaverse.
Automakers around the world are among those involved. Now, a move towards NFTs and metaverse, which is expected to shape the future, has come from the UK-based sports car brand McLaren.
McLaren has established its own Web3 platform
The giant company’s special operations unit (MSO) has made new statements using the expressions ‘ambitious metaverse strategy’ to the world of metaverse and NFT announced that they are taking action. It was reported that the automobile giant has released a Web3 platform called MSO LAB, where people can interact and provide early access to various NFTs. In addition, it was stated that the first members will be given a special virtual tour at the McLaren Technology Center and the chance to participate in some activities.
According to the statements, the first NFTs of MSO LAB will be a collection called the Genesis Collection. However, it is stated that these limited number of NFTs can only be accessed by invited people. It is also among the statements that the project, which does not have many details for now, may include one of the most important vehicles in the history of McLaren. The giant company added that new information about pricing and details of NFTs will be shared soon.
Additionally, McLaren has stated that it will prioritize its customers for platform membership. In other words, it is necessary to have a McLaren vehicle to be included in McLaren’s metaverse move. However, it is also among the news that this may not always continue.
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