Japanese car manufacturer Mazda decided to change its logo to carry its brand to a more premium position. The current logo of the brand has been used since 1997.
The brand, known for its young and sporty image, now wants to take on a luxury and sophisticated identity. Mazda, which turns to stylish and high quality SUV models, including CX-90, is now renewing its logo and accelerating its transformation.
What does Mazda’s new logo look?
Mazda’s new logo had emerged in the patent in Japan last July, but the brand had not started to use it until today. Now Mazda has begun to use its completely new logo.
While the new logo maintains the basic elements of the existing design, it has a more round outer boundaries and the hardened “M” form. In addition, the three -dimensional effect is replaced by a more contemporary and simple flat design.
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