Our society, which has recently been crushed between the dollar rate and inflation, is suffering from market prices especially. Although the VAT reduction on basic needs products has calmed the market to some extent, high inflation causes the discounts to lose their effect in a short time.
Markets trying to be clamped down by price monitoring and fines see their biggest fear as ‘punishment by the consumer’. So much so that today’s news shows that markets are more afraid of consumers than ministries. Some market managers say, “If we don’t follow the prices of the competitors, our name will come out.” While speaking, he explains the espionage policy followed and reveals how difficult it is for the markets to follow the price hikes. Two different market managers confirmed each other with their statements.
“Employees follow prices in competitor markets every day”
A market owner, who made a statement, said that price monitoring, which used to be once a week, has now become more frequent. Market owners, who do not want to be penalized by the customer as expensive, secretly send employees to rival markets. He is also told to shop if necessary to avoid being caught by employees who wander around the markets like customers almost every day to do competitor analysis. This event, which sometimes happens twice a day, can sometimes result in the ‘spy’ being kicked out of the market.
The explanations of the market manager, who works as a manager in a market operating in the Black Sea Region with 245 branches, and also has a market chain with 12 branches, do not end there. So much so that in the continuation of his words, he explains that a solidarity has been established between local chains for this work.
“We have to follow the competitors. We send staff, learn the prices, buy products if necessary. There is also a solidarity between local chains on this issue. Everyone knows each other’s staff. This is how the market price is formed. If the competitor is cheap, we are expensive.” “We don’t want to lose customers, but our profit margins are high. There are chains that cannot even afford their overheads.”
“Our capital customers”
The manager of another grocery chain also made interesting statements on the subject. A Board Member of a chain store said that their only capital is their customers. He also stated that the job of making a raise has now turned into a competition. The manager, who added that those with stocks do not raise even if they get a raise, and those who do not have stocks are obliged to raise, and this situation leaves a negative impression on the customer, adding, “We are afraid that the shopper will punish us.” said.
“In the past, for example, all markets would reflect this price change within a week when there was a price hike for cola. But now it is not like that, it does not immediately increase the price it has in stock. Therefore, in order to compete with this market, you should not increase the price either. If you increase it. , this time you become an expensive market. We are very afraid that the shopper will punish us. Because we have as much power as the number of shoppers and their purchasing power. That’s our capital.”
What do you think about market prices? Do you think prices will drop? What is the effect of markets on prices? You can specify in the comments.
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