Equinox, one of the most luxurious gyms in the world, is preparing to accept crypto money payments in partnership with BitPay.
It is not yet clear which cryptocurrencies Equinox will accept. An official announcement is expected today.
The luxury fitness company began operating in Manhattan 30 years ago.
The company is known for its exorbitant prices and advertising campaigns that emphasize wealth.
Equinox’s most famous members include journalist Anderson Cooper and pop star Shawn Mendes.
Customers pay up to $500 per month for premium services such as private locker rooms and showers. VIP customers have more luxurious options.
Georgia, New Jersey, and other states already have other gyms that accept cryptocurrency payments.
German fashion designer Phillip Plein recently stated that there is an increasing demand for payments with cryptocurrencies.
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