Lotus, which was founded in 1948 and has produced many iconic models until today, created a new logo in honor of its 75th anniversary. This logo, which will be used on the company’s 2023 model cars, represents an important milestone for the company.
Our car enthusiast followers know; Lotus has a yellow logo. The company has left this yellow color in the logo it created for its 75th anniversary. The company opted for a carbon fiber-like look instead of this color. The general structure of the new logo is largely the same as the old logo.
Introducing Lotus’ new logo
You may have wondered about the letters A, B and C on the logo. These letters come from the name of the company’s founder, “Anthony Colin Bruce Chapman”.
Lotus’ old logo looked like this:
The new logo will be the first phase of Lotus’ 75th anniversary celebrations. According to the statements made by Matt Windle, one of the top managers of Lotus, the company will complete the assembly of the all-electric SUV model called “Eletre”, which it has been working on for a while. In addition, a global event will be held in the upcoming periods. The scope of this event is currently kept confidential.
The Eletre SUV model Lotus will introduce in the near future will look like this (it still has the old logo on it)
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