While the concept of the metaverse is rapidly becoming popular, many people have already started to take their place in these virtual universes, which are defined as the ‘future of the internet’. Likewise, technology giants are rapidly increasing their investments on the subject and share their new metaverse plans with the whole world every day.
It is planned that many real-life activities will take place in the metaverse universes, and people can spend time there. One of them is the concerts that we all go to love. Now, moves have come from The Sandbox, one of the world’s most popular metaverse platforms, and the giant music company Warner Music Group.
Live concerts on Metaverse
According to the news of TechSpot, the US-based giant global music company Warner Music Group has partnered with the popular metaverse platform The Sandbox and took the first step for live concerts to be held in virtual universes. It was also among the news that this deal was The Sandbox’s biggest music deal so far, and the first metaverse step for Warner Music Group.
With this partnership, Warner Music Group plans to bring musical events to virtual environments and aims to enable fans to reach their favorite artists from anywhere through the metaverse. In addition, Warner Music Group has giant record companies including world-famous artists such as Bruno Mars and Ed Sheeran; Therefore, it is stated that The Sandbox can include quite large musical events.
Officials from both companies also stated that the partnership is a big step for the development of the metaverse; He stated that fans can have a social music experience by connecting more closely with their favorite artists. In addition, to celebrate this partnership, The Sandbox will conduct virtual land sales next March; It was stated that these lands will be adjacent to the area reserved for Warner Music Group on the platform.
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