This spring, international travel and lifestyle brand TUMI teamed up with Razer, the leading global lifestyle brand for gamers, to reimagine TUMI’s bestseller as a limited edition gear for gamers. The collaboration leverages TUMI innovation and design excellence with Razer’s iconic aesthetics and branding from the global gaming and esports communities.
Deepening TUMI’s foundations in the esports industry, four highly anticipated co-branded style bags will be available on June 3rd. Each piece will be co-branded with Razer’s 3-headed snake logo and green accents blended with TUMI DNA.
The go-anywhere 15″ Laptop Sleeve securely carries gamers’ most valuable possessions, while Bozeman Sling cables are offered as the ultimate carry-on bag for storing portable gaming gear and more. Equipped with a padded laptop pocket, the Finch Backpack is designed to easily carry heavy gaming gear, while gamers can also slip the Add-A-Bag cover over the handle of the International Extendable 4-Wheel Portable Luggage for a complete travel kit. The bag, which will be immediately apparent, features the beloved 19 Degree contours. Emphasizing both TUMI’s and Razer’s commitment to sustainability, the outer surfaces and lining of the products are made from recycled materials. It also features a USB-C port so citizens of the world can stay powered on their journeys.
Every item in this limited collection only 1,337 units will be produced and released worldwide. The number “1337” or the abbreviation for “Elite”, “LEET” was specifically chosen to identify talented gamers and esports athletes.
The 2 brands collaborated not only on the collection but also on a forward-thinking, futuristic campaign concept that brings its capsule to life. The motion-packed video is set at the base of the metaverse, paying homage to the players’ determination to lead their team to victory with the slogan “Carry Hard”.
TUMI Creative Director Victor Sanz said, “We have fully embraced our esports category in partnership with Razer. We want to offer new and exciting products that truly fit the attitude and passion of the gaming communities.” “Their lifestyles go hand in hand with our vision of how we make our products and how we truly focus on all aspects of our customers’ lives, ensuring that only the best are available to help them achieve their goals.”
“We are excited to partner with TUMI to bring this special collection to our gaming community,” says Addie Tan, Razer Deputy Director of Business Development. We know our fans have active lifestyles and sometimes have to carry precious battle stations with them on the go. That’s why we wanted to equip them with high-quality travel gear that offers a balance between versatility and functionality so they can continue to win even on the go.”
TUMI | Razer limited edition pod at Select TUMI stores worldwide, TUMI.COM, Available at Razer.com, Select Razer China Stores, and select specialty retailers such as TMall and JD (China).
5249
