LG, one of the leading names in the market when it comes to consumer electronics, announced its new brand logo updated with a more dynamic and youthful look. The company’s signature ‘Life’s Good’ slogan consisting of the letters ‘L’ and ‘G’ will now appear in a minimalist design.LG announces new brand identity
When we look at the details, we see that LG has kept the symbol sign we are used to and the red and white colors. The new logo, however, transitions to a two-dimensional design with a lighter shade of red and new typefaces. However, LG plans to reach a wider audience with its new brand identity and to breathe new life into its brand image.
About the change, William Cho, CEO of LG Electronics said, “Having a strong and consistent brand strategy allows us to better communicate our unique identity and value proposition that harmoniously blends innovation and warmth. With its new brand strategy, LG aims to become an iconic brand that resonates with consumers across generations and places.
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