Digital marketing is one of the most popular and needed jobs today. Many companies and people need digital marketing experts to grow and analyze their own business.
However, to become a digital marketing expert, you need to have knowledge on many subjects. If you want to become a digital marketing expert easily and for free, this content is for you! You can take the first steps in your digital marketing career by reading the rest of our content.
Let’s briefly talk about digital marketing:
If you say what is digital marketing, we can say that it is a business branch formed for the marketing of products and services in the IT world. Considering that most products and services now exist in the web world, it would not be wrong to say that this business is very popular 🙂
Ways to become a digital marketing expert:
- 1. Review online resources
- 2. Follow local and foreign blogs
- 3. Take advantage of free training and courses
- 4. Set up your own website and social media accounts
- 5. Learn SEO, SEM and content marketing
- 6. Take advantage of free tools
- 7. Follow digital marketing experts on LinkedIn and Instagram
- 8. Get a mentor
- A few candid tips for becoming a digital marketing expert
There are many options for easy and free methods of becoming a digital marketing specialist. In the internet world, you can develop yourself as a digital marketing expert by accessing most of the information for free, without actually paying anything. You can get information about these methods by reviewing the items below.
1. Check out online resources:
There are many resources available for free on the Internet. In the field of digital marketing, you can use resources such as blogs, ebooks, articles, video tutorials and podcasts. Among these are the resources you should follow and examine; Platforms such as Neil Patel, Moz, HubSpot, Webtures Academy, Udemy, and Google Digital Workshop offer free training and content.
2. Follow local and foreign blogs:
You can regularly follow free blogs and articles about digital marketing. This way you can learn about current developments and best practices in the industry. At the same time, you can benefit from the experience of other digital marketing experts. Remember that you do not have time to experience everything yourself, so you can benefit from the experiences of people who have experienced it before 🙂 Among the blogs you can follow; Ahrefs Blog, Semrush Blog, Webtures Blog, SEO teacher, Think With Google websites are coming. Of course, you can find more blogs with a little research 🙂
3. Take advantage of free training and courses:
There are free courses on digital marketing on online education platforms such as Udemy, Coursera, Google Digital Workshop, Webtures Academy, BTK. By attending these courses, you can improve your basic knowledge and expand your areas of expertise. Putting the knowledge you have gained from the courses into practice is extremely important in order to become a digital marketing specialist. Putting theoretical knowledge into practice will save you time on your way to becoming an expert. You can take advantage of platforms such as Webtures Academy, Udemy and BTK (Basic level) to get training that you can learn at home, such as SEO training.
4. Set up your own website and social media accounts:
Creating your own website or blog will be an extremely effective way to learn digital marketing strategies. Setting up your website and constantly experimenting with it will be very effective in putting theoretical knowledge into practice. You can also develop your organic growth and content management skills by opening accounts on social media platforms. Note: This method has been tried and approved by the author of this content 🙂
5. Learn SEO, SEM and content marketing:
To become a digital marketing specialist, you need to have knowledge of many marketing channels. However, I can say that you do not need to know all the channels in depth at the first stage. At the first stage, knowing the SEO, SEM and content marketing steps will bring you forward for digital marketing. After you have information about these channels, it will be healthy for your development to establish and manage your own website, which I mentioned in the previous step. SEO, SEM and content marketing are actually areas that require serious effort on their own. It will be enough for you to manage these channels and have enough knowledge to master the terms.
6. Take advantage of free tools:
To become a digital marketing specialist, you need to have knowledge of many tools. Because for many channels, you need to be able to analyze and report with both paid and free tools. You can use many free tools to improve your analysis and reporting skills. For this, you can analyze, create content and improve yourself with Google Search Console, Google Analytics, Google My Business, Ubersuggest, WordPress, MailChimp, Canva and many other free tools. As an added bonus, the Ahrefs tool is normally a paid tool. However, if you install the website and Google Search Console and authorize the Ahrefs tool in Search Console, you can use this premium tool for free.
7. Follow digital marketing experts on LinkedIn and Instagram:
Too many digital marketing professionals on LinkedIn and Instagram share their knowledge and new learnings with their followers. Following them will allow you to both gain new information and stay up-to-date in the sector. Among the people you can follow on LinkedIn, you can follow names such as Neil Patel, Ahmet Balat, Kaan Gülten, Mert Erkal, Connor Gillivan, Olaf Kopp.
8. Get a mentor:
There are many digital marketing experts, SEO and SEM experts on LinkedIn. You can follow people related to your industry and ask them to mentor you. Having a mentor can help you progress quickly in digital marketing. Working with a digital marketing professional can provide you with strategic ideas, answer your questions, and provide a roadmap that moves you forward in digital marketing. Also, your mentors can help you build your connections and rise in your business.
Here are some sincere tips for becoming a digital marketing expert:
If you want to become a digital marketing expert for free and easily, you need to be patient and stable. Your learning process will not be fast, but if you stick to the process, you can achieve success. You will need to apply and analyze most of the things you see on the internet without fear of trial and error. If you think that you have improved yourself to a point, you can get a job as a freelancer and apply to companies. Remember, “to be a master of knowledge, it is necessary to be a servant of work” :).