The roads parted with the name that designed the iPhones
Evans Hankey replaced Jony Ive, the company’s iconic head of design for twenty years, in 2019. Hankey, who has had a direct impact on many products in the intervening three-year period, will remain in his position for another six months. When the transition process is completed, he will leave Apple, leaving his seat to the person who will replace him. Hankey was a name that determined the design of iPhones, Macs and many other products and had the right to speak. Hankey’s departure from the company, who worked under Jony Ive, seems to cause a perception in some segments and users that Apple no longer prioritizes the “design” side.
In addition, it is unclear whether there will be a change in the design direction of Apple’s products, especially in unknown categories. Because there are rumors that the company is still developing a mixed reality headset, augmented reality glasses and even an electric car. We do not know at what level the Hankey factor is in these so-called products under development, but the name that will replace it is likely to follow a different path in this area.