Leaf fall at Apple: The paths parted with the name that designed the iPhones

The name that designs many of Apple’s products and has a hand in the designs of the products is now leaving the company. According to Apple’s announcement, Evans Hankey, vice president of industrial design, will stay with the company for a while and then relinquish his position to another name.

The roads parted with the name that designed the iPhones

Evans Hankey replaced Jony Ive, the company’s iconic head of design for twenty years, in 2019. Hankey, who has had a direct impact on many products in the intervening three-year period, will remain in his position for another six months. When the transition process is completed, he will leave Apple, leaving his seat to the person who will replace him. Hankey was a name that determined the design of iPhones, Macs and many other products and had the right to speak. Hankey’s departure from the company, who worked under Jony Ive, seems to cause a perception in some segments and users that Apple no longer prioritizes the “design” side.

According to Apple, Evans Hankey’s departure will not affect the company. Because Apple states that they have many senior staff with decades of experience in their design teams. On the other hand, why Hankey left his current position remains a mystery. In addition, the name expected to replace Hankey is Gary Butcher, who is currently Airbnb’s vice president of design. Butcher previously worked at Apple for about 16 years.

In addition, it is unclear whether there will be a change in the design direction of Apple’s products, especially in unknown categories. Because there are rumors that the company is still developing a mixed reality headset, augmented reality glasses and even an electric car. We do not know at what level the Hankey factor is in these so-called products under development, but the name that will replace it is likely to follow a different path in this area.