When we say that it was the COVID-19 pandemic, it was the energy crisis, and it was the Russia-Ukraine war, it is said that there was a global economic crisis. But now we will tell you about an event that will change your general view on this subject. Because it seems that the global economic crisis is only for some of us. So why?
Lamborghini, one of the first brands that comes to mind when it comes to luxury sports cars, made some statements that would shake the agenda. In the statements made by the company’s CEO, Stephan Winkelmann, it was announced that the interest in the brand was quite high. In fact, the company’s auto order book is full to cover the next 18 months.
Lamborghini has already sold all the cars it will produce until 2024!
According to the statement made by Lamborghini CEO, people trust this brand. Stating that his customers are sure of what Lamborghini can do, Stephan Winkelmann shows this as the reason why the number of orders is so high. According to Winkelmann, if the current economic conditions continue even as they are, the company’s orders will continue to increase.
By the way, the fact that the company has sold all the cars it will produce until 2024 can be interpreted as a long delivery time. You are right too. However, the main reason for such a long delivery time is parts supply problems, especially for new models with electric motors. If supply issues are resolved, Lamborghini can breathe a sigh of relief and quickly deliver the ordered models.
The order density is also reflected in the figures.
The statements made by the Lamborghini CEO are not without foundation. So much so that the company reported record sales and profitability in its statements for the first half of 2022. In fact, the first half of 2022 was recorded as Lamborghini’s best 6 months to date. While the company’s profit margin increased to 32 percent, a profit of 425 million euros was made from 5,090 cars sold.
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