It was revealed in 2019 that South Korean automaker Kia would change its logo, and a new logo was introduced in 2021 with a special show. This logo, which many users did not like and even found offensive, confused people.
In fact, people who saw Kia’s new logo cars on the roads thought it was a different brand and started searching for this new car on Google.
Every month, tens of thousands of people search for the car brand “KN”
A few months after Kia introduced its new logo, searches for “KN Car” and “KN automobile” (KN automobile) began to proliferate on Google. In fact, according to the data published by the Twitter user named “Ashwinn”, more than 30,000 searches for “KN Car” are made on Google every month. This is because the new logo is indeed set to be easily detectable as KN. According to some, this is a big mistake Kia made, but according to others, Kia officials made this choice deliberately.
As you can see in the photo above, it can be easily understood that the brand is Kia with a single line to be added to the logo. However, according to some users, Kia wants to increase its awareness by searching for KN and Kia names on the internet. So he’s implementing some kind of marketing strategy.
According to some, this mistake damaged Kia’s reputation, while Kia’s failure to change the logo shows that they have adopted the “advertising is not bad” strategy. In addition, Kia officials avoid answering questions about the new logo.
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