An important milestone has passed in the transformation process initiated by luxury car manufacturer Jaguar and luxury SUV manufacturer Land Rover a while ago. The brand, which has been called “Jaguar Land Rover” until today, will now be referred to as “JLR”. On the other hand; The new logo to be used on vehicles in the following years has also been announced. Let’s take a closer look at this remarkable development in the automotive industry.
Jaguar Land Rover launched an $18 billion conversion project in April. The purpose of this transformation was to make the vehicles of both brands suitable for electrical conversion. In this context; Necessary studies were carried out for the conversion of electric cars in the factories. Of course, work on building platforms for electric cars has already begun. Rebranding was part of this $18 billion piece of transformation. As of now, this process has been completed.
The JLR logo will look like this:
According to the information obtained, the new brand will not change anything about the quality of the vehicles. Even SUVs to be produced by Land Rover will use their own logo for a long time to come. However, this may change when the calendars show the year 2025. Because in 2025, we will meet the first electric Range Rover on the one hand, and three all-electric Jaguars on the other. Although uncertain; we can see the JLR brand and the new logo on these vehicles.
The new era that started with Jaguar on the Land Rover front serves an important purpose in the medium term. JLR aims to be the first all-electric luxury brand by 2030. If this happens, we can say that the vehicles to be launched by JLR will be on the agenda like a bomb in the coming years. But for now, we’ll have to wait a little longer.
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